For Darren Hardy’s Business Master Class (BMC) program, I developed a fully integrated branding and marketing strategy aimed at positioning BMC as the premier intensive growth experience for entrepreneurs and business leaders.

The objective was to create a dynamic brand and digital experience that would not only convey the value of BMC’s high-impact content but also drive engagement and conversions. I was responsible for building a comprehensive brand identity with clear guidelines, strategic positioning, and a consistent brand voice. This included designing user-centric wireframes, storyboards, and experience flows for a responsive, optimized website tailored to enhance lead capture and conversion.

Supporting materials, such as the BMC Workbook, direct mail, and custom packaging, were designed to elevate the user experience and ensure brand continuity across all participant touchpoints. Leveraging extensive market research and audience insights, I crafted and launched digital marketing campaigns across email, social media, and paid ads, underpinned by SEO strategy and a content plan to maximize reach and engagement. Analytics and performance tracking were implemented to refine campaign effectiveness, while a brand training and rollout plan supported seamless client adoption and engagement. This approach positioned the Business Master Class as a market leader, setting it up for impactful, scalable growth.