For Darren Hardy's Bulletproof Your Business broadcast, I developed a comprehensive brand and digital marketing strategy designed to position the event as an essential resource for business leaders facing economic challenges.

The objective was to create a compelling, cohesive brand experience that would communicate the urgency and value of the broadcast while driving high engagement and registrations. This involved crafting a distinctive brand identity with comprehensive guidelines and a strategic positioning that emphasized proactive business resilience. A clear positioning statement, value proposition, and brand voice were established to align messaging with the program’s core mission of helping leaders “bulletproof” their businesses.

I designed user-centric wireframes, storyboards, and a responsive website, all optimized for lead capture and conversion, to ensure a seamless user journey from discovery to registration. Supporting resources, such as the Bulletproof Your Business Workbook , were developed to enhance participant engagement. Informed by thorough market research and audience insights, I launched targeted email, paid advertising, and social media campaigns to maximize reach and impact. These efforts were supported by a detailed SEO strategy and content plan to boost visibility.

With analytics and performance tracking in place, the digital campaigns were refined for optimal results. The carefully crafted launch sequence and rollout plan generated momentum leading up to the broadcast, while a crisis management and reputation strategy was prepared to address potential challenges. This approach positioned Bulletproof Your Business as a critical training session for business owners aiming to navigate economic uncertainty with confidence.